The benefits of selling mailbox add-ons
Thursday, March 28, 2019
Mailboxes are an integral part of communication throughout businesses, and are used by 3.8 billion users worldwide. Our mailboxes help us work together more collaboratively, efficiently and productively, no matter what the type of industry or size of the business.
However, with more than 281 billion emails sent per day, mailboxes are now the number one target for cyber criminals. With that in mind, it’s important to start thinking about your customers’ mailboxes a little more strategically, as mailboxes alone aren’t strong enough. By selling mailboxes and the add-ons as a complete package with security, backup and productivity – your customers are guaranteed a more secure and effective mailbox, all in one place.
What’s more, when you offer a mailbox as a full solution, you are positioning yourself as a trust expert and keeping your customers sticky. Below, we’ll dig a little deeper into the benefits of each add-on and how both you and your customers can benefit from provisioning the full package.
There’s a common misconception that the mailbox built-in security tools are enough to block the majority of cyber-attacks. However, the truth is that the majority of mailbox deployments rely on third-party tools to fill gaps in cyber security breaches. This is because with cyber-attacks rapidly becoming more sophisticated, taking a layered security approach (such as Advanced Email Security for Microsoft 365 by Vade Secure) is the best way to ensure your customers have 360 degrees mailbox protection.
Customer problem: “I keep receiving phishing emails and spam”
Solution: Because more advanced threats can slip through the net of standard mailbox protection, providing your customers with an additional layer of security will ensure any potentially malicious emails will be stopped before they reach the recipient.
Similar to security, mailboxes don’t back up your customers’ data by default, therefore ensuring your customers have a suitable backup solution in place such as Dropsuite or Acronis is vital. Backup isn’t just for local PC’s either, and cloud users may lose their files a lot more often than you think. With that in mind, providing your customers with a backup solution is the only way to ensure any critical business data is always stored safely.
Customer problem: “I’ve lost all my data”
Solution: Even with all the security measures in place to stop ransomware threats, hardware failure and human error are the top two reasons for data loss, meaning the only way to ensure data is protected is by using a backup solution.
Customers still want to get the most out of their mailbox – and that includes working more productively. With the ever-evolving world of technology and employee’s needs, businesses are more conscious than ever before to work effectively and collaboratively using the correct tools to keep up with the millennial demand.
Customer problem: “I want to ensure all my devices are in sync, so that I can work remotely”
Solution: SMBs often need access to a wide range of software, including financial services, project management, a purchase order system and a CRM to store all their customer data. By introducing your customers to an integrated, productivity solution such as Dynamics or Microsoft 365, you customers will have the ability to work remotely, knowing that all of their devices will be synced up and everything is in one place.
How can I benefit as a reseller?
Whilst your customers can benefit greatly from adopting a full-solution approach for their mailbox, so can you. In fact, here at some of the things that you could benefit by upselling to your customers:
- Keep your customers sticky with an all-in-one solution
- Protect your customers’ mailbox environment and position yourself as a trust expert
- Help make both Hosted Exchange and Microsoft 365 more appealing to your customers
Why choose Giacom?
By selling an all-in-one solution through Giacom, you can benefit from simple licensing and your monthly bills all in one place. With our exclusive partner discounts, you can purchase licenses at an exclusive rate and sell to your customers at a price that suits you. With our technical support team on hand and free marketing materials, we’re here to support you every step of the way.
For more information on the mailbox solutions available to you and how to package these up for your customers, contact our Account Management team on 0333 332 0888.
Published Thursday 28th March 2019
Updated Monday 20th April 2020