Giacom becomes Gamma’s first Distribution Partner for Microsoft Teams Direct Routing Service

Tuesday, November 17, 2020

Giacom’s partners to benefit from a single fully cloud-based communication solution.

Giacom, the customer-first cloud services distributor for IT companies, has signed an agreement with Gamma, a leading unified communications provider, to become the first Authorised Distribution Partner for its Microsoft Teams Direct Routing Service.

Giacom’s customers, one of the largest communities of Managed Services Providers and IT Businesses in the UK, have already supported tens of thousands of SMB businesses through the rapid adoption of Microsoft Teams throughout the remote working revolution. Microsoft Teams saw one of the biggest surges in usage over the pandemic, and is now being used by more than 75 million people each day.

Now they can take that support even further, with the introduction of Direct Routing from Gamma. The new solution is a cost-effective, highly featured alternative to Calling Plans for Microsoft 365, allowing customers to replace any existing phone system with Microsoft Teams for all inbound and outbound calls to landlines and mobiles.

Giacom’s customers will be able to benefit from reduced costs and operational complexity by deploying Gamma’s Direct Routing service, helping them to create a single fully cloud-based communication solution using Microsoft Teams and Business Voice, and unlocking the full potential of these services.

Mike Mills, Gamma’s Head of Cloud and Infrastructure comments: “It was clear from the very first engagement with Giacom that there were many similarities in our businesses and how we approach the channel, so enabling Giacom as our first distribution Partner sees benefits to both parties. Throughout the discussions what became clear was that our experience and market leading position in IP Voice, coupled with Giacom’s Cloud Market and Microsoft Teams capabilities, was going to be a winning combination.”

With an increase of businesses adopting a digital-first approach and making the transition to the Cloud, this partnership comes at a crucial time. Organisations need to be more agile than ever before, with the ability to adapt and meet demands, while still offering an optimised and seamless customer experience. With support from Giacom and Gamma’s solutions, IT service providers will be able to offer their end-user customers technology that delivers simple, consistent and cost-effective communication and collaboration, helping them to meet their need for flexibility and productivity.

Steve Law, CTO, Giacom, says: “The partnership with Gamma helps our customers find a suitable product which is cost-effective and straightforward to manage their communications. We’re excited to be Gamma’s first distribution partner, and with enhanced communication being more important than ever before, especially during these unprecedented times, we’re sure this solution will bring great value and benefits to our customers.

“Through Giacom, our partners can get the most out of their Direct Routing Service through our feature-rich version, meaning they can leverage enhanced features at the best price.”

Microsoft Teams Direct Routing Service will be available exclusively through Giacom.

About Gamma

Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish and Dutch business markets. It is AIM listed and employs 1450 people.

With a range of UCaaS, Mobile and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience.

Gamma’s largest market is in the UK where the company’s network-based services are supplied to SME, Public Sector and Enterprise markets through a network of 1000+ channel partners and its own direct sales and support capabilities. In addition, Gamma owns Exactive, a Unified Communications specialist and Microsoft Teams Voice Partner.

In Germany, Gamma has acquired HFO, one of the leading SIP Trunk and emerging Cloud PBX providers that has an excellent reputation for product quality and service. Headquartered in Oberkotzau, Bavaria, HFO operates nationwide in Germany through a reseller network of over 1,000 partners. Through its Epsilon brand, HFO is also a large B2B mobile distributor in Germany, offering mobile connections from all three major mobile network operators.

VozTelecom is a cloud communications service provider in Spain, primarily focused on the SME market. Headquartered in Barcelona, with offices in Sevilla, San Sebastián and Tétouan (Morocco), VozTelecom is one of the leading SIP Trunk and Cloud PBX providers, offering fixed and mobile communications bundled with Internet access.

In the Netherlands, Dean One, a rapidly growing telecom and Internet provider supplying VoIP, mobile and broadband services via 600+ channel partners as well as gnTel, a telecom operator and supplier of complete hosted VoIP solutions to SMEs in Benelux and Germany, selling exclusively through its network of 300+ partners. Other Dutch business units are Nimsys, an ICT specialist for workspaces and multi-tenancy buildings as well as Schiphol Connect, the telecom and Internet provider at Schiphol Airport in the Netherlands.

Gamma focuses its family of businesses on digital automation, delivering UCaaS services to SME customers largely via a network of channel partners.


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